When it comes to your offices
and workplaces there are so many things that you need to take care of. Some of
these expenses are worth investing in others are a mere waste of money.
Regardless of the business or industry your workplace and employees working
there send hundreds of messages to customers every day. Everything in the
vicinity of your workplace speaks to the customer and they’re almost always
aware of the “Everything Speaks” phenomenon.
Example 1:
A friend of mine was taking
her mother for dialysis in a local health care clinic. In the waiting area, she
saw that all the plants placed were dying, (some were already dead). Now, what
message those dead plants sent about the care and services of that clinic? Not
a good one. My friend ended up transferring her mother to another hospital.
This might sound like a
ridiculous leap of faith but surroundings heavily influence a customer’s
perception. Sometimes reason and rational thinking have nothing to do with what
goes on in a customer’s mind.
Example 2:
A colleague of mine spend
hundreds of dollars to get some legal documents prepared by a well-known law
firm. As she went in there to collect the documents, the assistant who was
supposed to hand over the documents had to look for them through a pile of
files. My colleague never went back to that firm. If they can’t keep the records
organized there is a good chance they will make a mistake in the documents
(which they did, the date was incorrect on documents as they forgot to edit it
properly). My friend filed a complaint, the law firm was embarrassed, but there
was nothing that could be done now, they lost a customer.
Example 3:
I kept on going back to a
coffee shop, even when the coffee was just average, just because of their
“Attention to detail” business strategy. The coffee shop had clean floors,
tables, well-stocked condiment section and extremely organized serving section
and it wasn’t just me, there were many other customers who liked the place
because of how clean and organized it was.
I’ve cited these examples to
emphasize the importance of commercial cleaning in Middleburg. Businesses don’t focus on the cleanliness and
hygiene of their offices, thinking maybe it’s just the main product or service
that’ll get them customers (or keep the old one hanging). This can’t be far
from the truth, customers are keen and keep a close eye on the cleanliness of the
place they’re visiting.
Commercial Cleaning in Middleburg can help you keep your workplace in a highly
functional and aesthetically pleasing state. This can be beneficial for the
business and will get you good rapport with customers. Your employees will stay
in an elevated mood and in turn serve customers well. If you’re looking for a
professional, experienced and reliable commercial cleaning service, Benin Cleaning Services are one of the
best.
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